Zohan Lin

02 — About Me

Experience spanning tech, branding, and interactive media. Currently at Meta Reality Labs on AR wearables — designing visual systems for next-generation smart glasses.

2024 – 2026

Visual Designer

Meta Reality Labs · AR Wearables

2026

Creative Director / Art Director

333 Teashop · Tokyo, Japan

2022 – 2024

Digital Content / Motion Designer

JAM CITY

2019 – 2020

Technical Artist / Animator

Buck Design

DESIGN

FigmaIllustratorPhotoshopAfter EffectsBlender

MOTION & 3D

After EffectsCinema 4DBlenderMaya

AI WORKFLOW

Claude CodeMidjourneyComfyUIChatGPTHiggsfieldManus

How I Work

From brief to final delivery

Product teams bring the idea — the Creative Director and PM scope it, and I lead the design team from brief to final delivery, owning specs, schedule, and visual quality.

STEP 01

Product Teams

PD · Engineering · UX — ideas start here.

STEP 02

Creative Director

Scope & assign with PM — specs, timeline, quality.

STEP 03

Art Direction — Me

Lead the art team: design & delivery, outsource management.

STEP 04

Final Delivery

Specs, schedule and visual quality — owned end to end.

Before Any Project — Positioning

As an art director, positioning the target audience comes before anything else. Before a single frame is designed, I ask myself: who will this art reach, where will it live, and what is it here to do?

🌍

Wide Audience?

Mass-market reach — clarity, accessibility and instant readability come first.

💎

Top 1% Client?

Premium positioning — craft, restraint and exclusivity in every detail.

🤝

Business Partner?

Trust and alignment — professional, consistent, always on-brand.

🏛️

Government?

Credibility and compliance — precision, formality and clear hierarchy.

Once the audience is positioned, I move on to reviewing the request — mapping the decision chain before the work begins:

WHO CAN SAY GO? WHO REVIEWS? SPECS STYLE TIMELINE

The most important role of art in business is to solve a real problem, in real life.

Project 01 — Meta · Rayban

Designed the visual language and interactive game experience for Rayban Meta smart glasses — from OOBE flows to the HyperTrail AR game shipped on Hypernova.

AR WearablesVisual DesignGame UIArt Direction

Duration

2025 – 26

Platform

Company

Game Visual Design

UI, art direction, all in-game assets.

👓

OOBE Experience

Onboarding flow for the display system.

🎨

Art Direction

Style frames, color system, animation.

⚙️

Troubleshooting

Visual solutions within hardware constraints.

KEY CONSTRAINTS

Monocular display — no true black
600×600px resolution · 60° FOV
Limited color palette & bloom
Strict thermal & power budgets

COLOR HIERARCHY ON DEVICE

CLICK TO SWITCH

P1 — Art Direction

UI Design & Limit Research

READABILITYLIGHTWEIGHTMAGICALSCALABLE

Designed for bold readability on an AR monocular display — flat shapes with 2-tone gradients, leveraging native display blur as a glow effect.

The Magic of EMG

The game is designed to make EMG controls feel effortless, and even magical.

2 Levels of Control

Introduces EMG controls in a tiered approach, beginning with simple character control gestures and advancing to more complex environmental interactions.

Player-Initiated Action

Asynchronous gameplay allows for seamless transitions between the game and real-world events, without penalty or disruption.

DRAG TO EXPLORE →

P1 — Deliverables

Key Deliverables

OOBE Visual Design

Complete display onboarding experience — visual system for first-run device setup on AR hardware.

HyperTrail 0 → 100

Full game art direction: characters, environment tiles, animations, VFX, iconography. Plus Goat and 2048.

Premium Market Assets

In-app UX assets, premium feature subscription assets, troubleshooting assets.

Design System

Hypernova-compliant color palette, animation specs and component guidelines for future games.

Project 02 — 333 Tea Shop

Complete brand identity system for a premium Japanese tea shop — from logo design and typography to packaging, print collateral and retail environment.

Brand Identity Print & Packaging Marketing

Year

2026

Location

Tokyo

Type

Brand

Overview

Our First Shop in Tokyo

My partner and I poured our hearts into every detail — from interior construction and shop management to marketing. Location in Tokyo's Oshima district, researched traditional Taiwanese street food, crafted every brand touchpoint.

🌸

Brand Design

Logo, identity, guidelines, packaging, art direction.

📣

Marketing

Social media strategy, content creation, digital assets.

🤖

Operations

Training handbook (Claude Code), inventory system (Google Apps Script).

Brand Story

Three Connoisseurs. Three Minutes of Calm.
Three Pure Elements.

FRIENDS

Founded by three uncompromising tea lovers. We handpick our partner tea factory and every ingredient — serving only what meets our highest standards.

MINUTES

Your daily 3-minute sanctuary. A great cup of tea is an opportunity to hit pause, step away from the noise, and indulge in pure relaxation.

ELEMENTS

We keep it simple because nature did it best: Milk, Tea and Boba. Warm cream & forest green · serif + modern sans · flower motif.

P2 — Operations & AI

AI-Powered Harness

Beyond design — built real tools to run the shop efficiently from day one.

Training Handbook — Claude Code

Complete clerk training handbook for new hires built with Claude Code. Generates structured SOP documents — store procedures, drink preparation, customer service scripts, POS usage — reducing onboarding from days to hours.

Claude CodeMarkdownEN / JP

Impact: Onboarding time ↓ 70% · Consistency ↑

Inventory System — Apps Script

Automated real-time inventory tracking with Google Apps Script + Sheets. Staff log stock movements instantly, low-stock alerts fire automatically, managers get a live dashboard — no dedicated POS software required.

Google Apps ScriptGoogle Sheets

Impact: Real-time visibility · Zero extra cost · Staff adoption Day 1

% Faster Onboarding

Brand Guideline Pages

% Touchpoints Designed